Writing an Effective Cover letter

Writing a decent cover letter can be one of the most difficult things to accomplish for a job applicant because one needs to encapsulate their abilities, experience and job-specific skills, all in one page. A cover letter is like one single opportunity to create a lasting impression.

Here are four tips to help you write a winning cover letter.

  1. Take care of the format: It’s best to stick to the basics. Ensure that your cover letter is in an easy-to-read and standard format without any rambling or fancy fonts. Stick to a font like Arial which is simple to read. Avoid anything overtly cursive or artistic because you are out there to make an impression not win an art competition.
  1. Make an impression with your profile title: It is a good idea to mention the job title that you are aspiring to get. This is because the person you are reaching out to could be carrying out many simultaneous searches. Also, ensure that you include the podium where you saw the job opening; be it the company website, a job profile posting, or a professional networking site like LinkedIn.
  1. Make use of language within the job description: Using the language as well as keywords from the company’s jobs description is a smart move because that is exactly what your potential employers are looking for. It helps you sound relevant and acceptable to an ATS (applicant tracking system) or a parser.
  1. Get yourself noticed: Writing a cover letter is like going on a tightrope walk. While you need to put yourself as a confident and outgoing person, you may want to refrain from going overboard because it is important to be specific to the job profile that you are seeking. a fine line to walk when writing a cover letter. Try to strike a balance between being irresponsibly witty and blandness.

Follow these four tips and you will be on your path to job hunt success.